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Diary of a (Social Enterprise) CEO
A rich tapestry of genuine reflections, strategic insights, and real-life challenges that come with steering an organisation focused on doing good while staying financially sustainable.


Pedal Over the Medal
Rather than chasing self-improvement, this reflection turns toward self-understanding. On listening to the body, honouring limits, and choosing process over outcome. An invitation to walk into the year with clarity, integrity, and care.
ratu nida
Jan 34 min read


The Messy Middle, Success, and What It Means to Return
A reflective essay on the messy middle of life, redefining success beyond productivity and achievement. Explores healing, alignment, and what it means to return to the body and self during periods of uncertainty.
ratu nida
Sep 21, 20253 min read


Bound by Fire
A poem about courage as an embodied choice: rising through healing, collective resilience and being bound by a shared fire of hope. A reflection on leadership, solidarity and choosing light in uncertain times.
ratu nida
Jul 12, 20251 min read


Bridging Innovation and Inclusion: Notes from the ASEAN–Australia Emerging Leaders Program
How do we build a digital future that includes everyone? Ratu Nida shares reflections from the ASEAN–Australia Emerging Leaders Program—where innovation meets inclusion, and tech is designed to serve the underserved.
ratu nida
Jul 3, 20254 min read


Unpopular opinion: We don’t need more tech founders.
Why we need fewer tech founders and more inclusive innovators. A bold reflection from a social enterprise CEO on feminist tech leadership, equity in innovation, and building technology that actually serves people.
ratu nida
May 13, 20252 min read
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