Thrive - Mental Health App
Thrive goes beyond traditional employee assistance programs by shifting from reactive to proactive support. The app integrates mental health assessment, early intervention, continuous mental health care, and preventative wellness strategies, ensuring accessible and ongoing support for employee wellbeing.
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The Problems to Solve
1 in 5 Australians experience mental ill-health each year, costing about $12 billion in lost productivity and sick leave. In New Zealand, the cost is $12 million, or 5% of GDP. Research shows that most workers (61.8%) will experience a mental health condition in their lifetime, and nearly a quarter (22.3%) believe their workplace caused or worsened it.
Problems Identified for Workplace Mental Health Program:
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Access: There is a significant gap between those who need mental health care and those who receive it.
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Trust: Workers often prefer external mental health services due to concerns about privacy and stigma, leading to low program utilisation provided by their organisation (less than 3%).
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Stigma : Mental health issues often go unnoticed, leading to delayed treatment. Stigma is a major barrier, causing people to wait at least 6 months or more before seeking help.
My Role
I was the Product Manager at Vitality Works; I led every facet of the product's journey, from conducting market research, problem identification, assumption testing, conducting competitive analysis, defining segmentation, positioning, prioritising features, and launching the product.
The Solution Design
​Key Features:
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Access: 24/7 unlimited support at the touch of a button.
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Credibility: Evidence-based and clinically validated content to help build resilience and promote mental fitness.
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Early Intervention: Mental health assessment tool and Proactive outreach when the user has a high-risk result. This intervention from psychologists breaks down the barrier to support.
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Self-manage tool: CBT, meditation, and deep muscle relaxation are designed to support anxiety and depression as well as promote mental resilience and overall wellbeing
Impacts
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Achieving 26% user adoption and 29% active users within 6 months.
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Improved mental health recovery rates by up to 80% through targeted interventions and follow-up strategies.
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90% of users accepted help
